Strategy acquired 13,927 BTC for roughly $1 billion at an average price of $71,902 per coin, the company disclosed April 13. The purchase, recorded as of April 12, pushes the firm’s total holdings to 780,897 bitcoin, acquired for $59.02 billion at an average of $75,577 per coin.
Michael Saylor’s announcement included a BTC Yield figure of 5.6% year-to-date, a metric the company uses to measure bitcoin accumulation relative to diluted share count. The buy marks another round in Strategy’s unbroken accumulation pattern since the company pivoted to a bitcoin treasury strategy years ago.
Billion-Dollar Buys Become Routine
This is the fourth time in as many months Strategy has spent close to or above a billion dollars on bitcoin in a single disclosed purchase. In January, the company picked up 22,305 BTC for $2.13 billion at $95,284 per coin. A March transaction saw 22,337 BTC acquired for $1.57 billion at $70,194. Earlier this month, a smaller $329.9 million tranche added 4,871 BTC at $67,718.
The April buy came at a lower per-coin cost than most of the company’s 2026 purchases so far, though it still sits below the firm’s overall average basis. Strategy entered the year holding 709,715 BTC, meaning it’s added more than 71,000 coins in under four months.
A Billion in One Session
On-chain observers noted the speed. One tweet claimed Strategy bought over 7,000 BTC in two hours on April 14, roughly one bitcoin per second. Another said the company traded over $800 million worth of BTC in a single session for the first time, with total trading volume topping $1 billion that day. Whether those trades represent new purchases or internal movement isn’t confirmed, but the velocity underscores the scale at which Strategy operates in spot markets.
Bitcoin traded around $76,000 at the time of the latest disclosures, up from the $71,902 entry price Strategy reported. That’s a modest unrealized gain on the newest batch, though the company’s aggregate position remains underwater given the $75,577 blended average. Strategy doesn’t sell. The playbook is accumulation funded by equity issuance and convertible debt, a model that’s either visionary or reckless depending on who you ask and where bitcoin’s headed next.
The firm rebranded from MicroStrategy earlier this year, tightening its identity around the treasury strategy. With nearly 781,000 coins now under management, it’s the largest corporate bitcoin holder by a wide margin. No other publicly traded company is close.
